IBT

The Challenge

IBT (Innovative Business Technology) supplies restaurants, cafés and shops across Georgia with POS terminals, thermal printers, cash drawers and accessories. Prices depend on the business and the number of checkouts, so they can't simply be listed online — yet customers still needed a clear way to see what a complete checkout includes, browse the catalog in Georgian or English, and ask for a price without a long back-and-forth. The team also wanted to update products and content on their own.

Our Solution

We designed and built a clean website inspired by technical drawings, whose home page works as a checkout builder: visitors pick their business type (restaurant / café or shop) and number of checkouts, and a ready-made kit of terminals, printers and cash drawers is selected for them. They untick what they don't need, and a receipt-style summary updates as they go. The receipt carries straight into a quote request form, where they choose how IBT should reply — call, WhatsApp, Viber or email. Product pages pair image galleries with specifications, and the site also covers how IBT works, delivery times by city, client logos, FAQs and a contact page with the showroom address. A custom admin panel manages products, categories, the builder's kits, FAQs, clients and media, and publishing rebuilds the prerendered Georgian and English pages with ElectronicsStore structured data.

Results

• Visitors assemble a complete checkout setup in a few clicks, without needing to know model names
• Quote requests come pre-filled from the receipt with the business type, number of checkouts and chosen devices
• Customers choose how they want a reply — call, WhatsApp, Viber or email
• Products, kits, FAQs and client logos updated in-house without developer involvement
• Prerendered Georgian and English pages with ElectronicsStore structured data for local search visibility