LUKHAVA
A premium direct-to-consumer e-commerce platform for a Georgian luxury watch brand, pairing an editorial brand narrative with dual local payment gateways, a custom content management panel, and a fast, prerendered architecture.
The Challenge
LUKHAVA needed a digital home that could carry the weight of a heritage watch brand — presenting handcrafted timepieces with the depth their story deserves — while operating as a real direct-to-consumer sales channel built for the Georgian market.
Our Solution
We designed and developed a bespoke e-commerce platform built entirely around the brand's identity. The site combines a cinematic, CMS-driven homepage and a chaptered brand story with a guest checkout wired to both Bank of Georgia card payments and TBC installments, served from a statically prerendered architecture for speed and search visibility.
Results
- Unified checkout supporting both card payments and installments
- Faster page loads through prerendering and on-demand image optimization
- Full content autonomy for the client through a custom admin panel
- Rich, accurate link previews and improved search visibility
- Scalable foundation for future collections and feature expansion
